Bus 174 Commentary

Introduction Directed by Jose Padilha, Bus 174 is a fascinating documentary published in 2002 in Brazil. It includes people like Sandro, Williams, Luciana, among others. Sandro is a street boy who hijacks a bus, demanding to kill the passengers, a case that forces their journey to stand still for four hours. Advertising We will write a custom essay sample on Bus 174 Commentary specifically for you for only $16.05 $11/page Learn More The media collect this information. During the event, the police force fails to turn up in time, a situation that gives the street children a good opportunity to harass and steal from the passengers. This movie gives the findings of Padilha’s research on the situation of media and traffic in Rio de Janeiro basing on how the two responds towards the hijacking. Street children are all over the city, some begging and stealing while others are harassing the innocent people. Neither police nor media is interested in assis ting. Bus 174 provides a picture of the level of poverty in the city through the street children who had parents and relatives but now are alone to feed and sustain themselves. This on the other hand sets clear the reason as to why the kids have turned to robbers. The documentary aims at portraying the life of those living in slums in Brazil. It also shows mistreats of the poor by the government. Padilha is interested in knowing Sandro’s motives behind the hijacking where he searches the information from the present as well as previous street kids. He also questions the police, family members, not neglecting sociologists to gather clear reasons. This film finds out the background of Sandro as a representative of all Brazilian street children. It explores the kind of police Brazil has, who participate in crimes rather than nurturing peace, love, and harmony. Many people have set out to comment the movie and among them is Soares. This overview tackles the relationship between his ideas and the current global state of street children as well as what is being done to meet their needs.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Soares’s comments Sociologist Luiz Eduardo Soares after seeing and understanding the documentary, goes further to comment it. Based on what Sandro does to the passengers in the bus, Soares views him as an illustration of the kids neglected by their parents. He says that they end up accumulating pain as a result, which later is poured to other people inform of fighting. In response to this comment, Erving (1963) portrays how neglected people, not necessarily street kids, express their pains and how they use it to communicate to those available to cater for their unattended needs. An example from the movie is seen when Sandro points a gun to a pregnant mother shooting her to death. Soares goes on to comment about the reason for their violence (Padilha, 2002). Any sound mind person expects love; he/she needs to be felt by the society and expects no discrimination based on race, religion, or finance. This is what Soares gives as another reason, generally given by all, who end up lacking the aforementioned requirements. He says that they do this because of the stigma attached to them. According to Heatherton, Kleck, Hebl, and Hull (2000) this category of people experience negligence and are prone to attacks, a situation that presses them forcing them to show it through reactions .Soares comments that these children are usually fighting against invisibility. This simply shows how they a treated as if they do not exist. They view the society as feigning blind when they meet them. They pretend not to understand that these are children like any others and ought to be taken care of. Their fight serves to open the eyes of the society to see their sufferings and their need of attention. For instance, in the movie, the y oung and poor Sandro watched his mother murdered. There was none to see and respond towards the incidence (Brussat Brussat, 2009). Therefore, in retaliation, Sandro engages in violent acts because just like any other neglected child, he believes that it is only through force that the invisibility aspect can be arrested. They have at the back of their minds that they are valuable and important but none seems to realise this and this is what they want to instil to the concerned people. They are hungry, not only for food but for love and social interaction that the society ought to give. They have been quiet hoping common sense will do it all only for them to realise that it is through raising alarms inform of violence that the ears and eyes of the society will be opened for them.Advertising We will write a custom essay sample on Bus 174 Commentary specifically for you for only $16.05 $11/page Learn More Current global trend of street children Ranselâ⠂¬â„¢s research provides the world news about street children. He has given the estimates of the number of the street children in various countries of the world. For instance, Yemen registers an approximate of 30,000 street children (Ransel, 1998). It goes further to give the factors thought to influence the number, not only in Yemen but also through out the entire world. Poverty, lack of jobs, inadequate socialization, government’s failure to intervene the situation of orphans, among others plays a major role in raising the number of these children. Street children have the right of attention by the government but on the contrary, the government views them as sources of embarrassment and pays no attention to them. As poverty increases day by day, the number of those going to the streets also goes up with the children opting to beg in order to sustain their deteriorating lives. This is in accordance with soare’s idea that they feel neglected by the rest, including th e government. The current global economy is in crisis. All countries are running short of finance to run their businesses. As a result, retrenchment cases are being reported everywhere with parents of large families leaving jobs. Any home with no source of income is subject to conflicts. Charles (1855) says that these conflicts end up breaking the families and as a result, the children suffer inadequate parental care and guidance. They enter their nearby towns yearning for socialization, food, and parental attention. To take care of these, they venture into businesses like drug trafficking, prostitution, as well as stealing. This happens because people view them as dirty, cannot allow them in their homes, and not worthy of assistance. Soares got it right when he said that these children are stigmatised and suffer a lot as a result. Death of parents though diseases, accidents, or old age has also been viewed by the globe as a major cause of the increasing number of not only street children, but also children at large. It has been shown that places prone to diseases register the largest number of children at risk. Impact of the view of invisibility of street children on programme development Following the efforts made by the children in fighting against invisibility, the world has responded through various ways. It has come up with suitable criteria that, if well managed, can help rid the issue of street children. Statistics show that in all the countries, children at risk are the minority but the number is gradually increasing. Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More This has called for a quick action from the government to curb the matter before it worsens. It has seen the importance of recognising them just like theirs. Organizations, not only governmental but also non-governmental have stood out to address the requirements of street children, some of which have proven effective. Media is one of the key means of responding to the battle. Any scenario that abuses the rights of children is aired immediately and stern actions taken against the abuser boosting respect between other people and the children. This is clear in the movie where the hijacking event channels to televisions, which in turn alerts the police force (Hayden, 2009). Other programmes have been established to prevent the children from adopting the street life. These include family care and free education programmes. Other programmes have set out to specifically deal with those children who had gone through sexual, physical, or drug abuses. These offer rehabilitation services to the children helping them recover from the harassments. Some Non-Governmental-Organizations have set up programmes that assemble the children in homes managed by the organizations. In these homes, the children have people, paid by the organization, who attend to them on a day-to-day basis. These people provide them with food, shelter, clothing, and education, among others. Others extend their services by following up and counselling those who have recovered and gone back to their original homes. Medical programmes have also been set in place to check the health of the children. By so doing, they are able to prescribe the necessary feeding habits of the children. Outreach programmes have not been left out. They aim at maintaining close relationship between the organization and the children. Conclusion Bus 174 is a documentary that is heavy laden with lessons, not only for the Brazilian, but also for all in general. Following the hijacking of the bus by a boy from a poor family bac kground, it is open that the incidence is a way of communicating to the world and applies to the oppressed, neglected, and the stigmatised. It is experienced by all countries and is commonly portrayed by street children. It has been proved effective since it has opened the ears and eyes of a variety of agencies devoted to caring the children. This on the other hand, has lowered cases of theft, drug abuse, and sexual harassments. Reference List Brussat, F., Brussat, M. (2009). Bus 174. New York. Charles, D. (1855). Household Words: Vol. 10, Bradbury press: India. Erving, G. (1963). Stigma: Notes on the Management of Spoiled Identity. Prentice-Hall. Hayden, S. (2009). Factual Documentary Covered Hijacked Bus in Rio de Janeiro. Heatherton, et al, (2000). The Social Psychology of Stigma, The Guilford Press. Padilha, L. (2002). Bus 174. Golden Globes. Ransel, L. (1998). Mothers of Misery: Child Abandonment in Russia. Princeton. This essay on Bus 174 Commentary was written and submitted by user Jefferson Mccarty to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Patriotism and Loyalty Essays

Patriotism and Loyalty Essays Patriotism and Loyalty Essay Patriotism and Loyalty Essay After reading various examples of the word patriotism and its use in that context it seems that patriotism mostly refers to the love or emotional attachment that a person can have to their country or to where they are from or simply to the place that they were born in. While researching online for various examples of patriotism I came to find out that there are different levels of patriotism. One such example of patriotism is that practiced by those that have unconditional love for their country and will blindly follow the countries policies without opposition and will see others that opposed a certain idea as a traitor or being unpatriotic. Other groups of people demonstrate their patriotism by demonstrating it in form of certain symbols like wearing and displaying the flag, singing patriotic songs or the national anthem. There are others that show their patriotism by protesting and criticizing the unjust policies of a nation in order to help keep the nation in check and not blindly follow unjust policies. Accord to the dictionary defines loyalty as the quality of being loyal to someone or something. and loyal as giving or showing firm and constant support or allegiance to a person or institution. However many times a person’s loyalty can be in a conflict. For example if a person is loyal to the United States but the new government starts making decisions that the individual does not agree with now he can keep on following without speaking up because of his loyalty to the government as well or he can protest against poor policies because those decisions made by those in power are hurting the United States. In hi s mind he is still being loyal to the United States by protesting and help shape better policies but by others he may be seen as a traitor.

Unit 1 Micro Assignment Example | Topics and Well Written Essays - 500 words

Unit 1 Micro - Assignment Example This will occur in any sector of the economy, ranging from rent controlled houses, to basic needs supplies, and to luxurious human wants. For the duration of President Bush administration, the administration had levied price floors, which market analysts claimed were below the floor. In contrast, they did not produce price ceilings. As the economy operates, price floors alone have the propensity of gratifying the wealthy societal members, and captivating from the poor the petite they have, and at times, taking from the poor what they do not basically have to give (Mankiw 2011). Imposing price ceilings may create shortages, because it may discourage production, because manufacturers won’t be in a position to determine the profit margin they require from given products. It’s evident that price ceilings and price floors are inter-linked. For government efficient intervention in the economy, it should formulate a plan to impose both price ceilings and floors concurrently. By doing so, both the consumers and producers will be affected, but in a weighted manner such that the general societal members, especially those with low income reaps the benefits. Government involvement in the economy is way too far. Its fascination with safeguarding health, security and convenience has complicated the workings of the economy. For instance, the directive from government to have all pools in community centers and hotels fortified with lifts to guarantee easy access for the incapacitated has hiked the costs of these lifts to $8,000 to $20,000. This is not good for business, and has predisposed some community centers and hotels to close their pools completely. In another case, New York Mayor Michael Bloomberg has endeavored to ban the sale of soft drinks in servings with a capacity over 16 iotas. He proposes to levy the ban within all city eateries, and in other formations such as movie theatres and sports arenas.

Week 4 class discussions Essay Example | Topics and Well Written Essays - 500 words

Week 4 class discussions - Essay Example You can then figure out how that point moves based on different decisions (say, price point). I like it because it’s a very easily understood concept, and can be easily visualixed and internalixed for decision making purposes. I do agree to the post of the student regarding breakeven analysis. As the student has written the post in his own words, therefore, he has not able to represent the exact concept of the breakeven analysis technique. I think I will choose Breakeven Analysis.   It is a technique used by accountants and management.   It determines the point which revenue equals the costs that are associated with receiving revenue.   Break-even analysis analyzes the costs of the sales.   If something costs $50 to produce a widget and the fixed costs are $5000.   The break-even point will be: From what I have read in the book, and from what I have learned in previous classes, the difference between a procedure and a function is the fact that a function will return a value while a procedure does not. In my previous classes, we just called them all functions. If I am missing some finer point of the difference during my discussion on them, Professor, please let me know. A procedure is a piece of code that will, when called, execute a piece of code without returning and values back to the place where it was called from. A procedure may, or may not take any parameters. Example of procedure prototypes (are they called that as a function is?) would be: A function on the other hand would return a value when it is done executing its code back to where it is called from. What we have been writing on every piece of code so far is an example of a function: The above post is well organized description of difference between the â€Å"Procedure† and â€Å"Functions†. The student has clear concept and sound knowledge regarding the topic. The student has discussed the topic with simple and high-quality explanation of the

My Unforgettable Days in my Life

My Unforgettable Days in my Life The days which I cant forget in life are my school days. The School in which I studied was SSV East Tambaram. The days were sweet and pleasant and I used to wish that night should not come through my life, because I wanted to stay in school but the nature didnt allow me. I studied there till I entered my graduation course. Let me share some of my sweet memories. One fine Morning, my parents took me into the school campus while I was holding their hands tightly as if I was about to go into a lions mouth. I still remember that I was screaming like anything when my parents left me in the hands of my teacher. I was made to sit along with other children and they too were crying loudly by seeing them I cried even more. Like that the whole day went on with full of tears all around the classroom. After one week I was used to it and I made my first friends. All my kinder garden classes were finished with some of the basics in my mind which is still helping me around my life. When I was in class 3 a boy came into our class, and there were some boys who were bullies of the class at that time. When he came those boys went over him and they teased him to the core and I went over and scolded them, from that time the class admired me, those boys went to their places and we both became friends and I had no idea why I scolded those boys in favour of the new comer. But some magic went through our hearts and we are still friends including those boys who teased him. My school campus had a very small area for playing, I am sure that no other campus will provide their students like ours. Our playground had an area about 2000sq.ft.In that 500sq.ft was used by the drivers for parking. There was only one hour in a week for playing, on that occasion also there were 2 to 3 other classes of children used to come and occupy the ground. Even though the number was large for playing we used to play all the games including cricket and football. The greatest thing while playing was if we hit the ball slightly above in the air means it will go into the next house. So, we had to ask them and get the ball. In the mean time the master will come and say your time is over get back to your classes. Many a times we go back to class at a speed in which we came. Even though it had a small area we used to enjoy the hour and will be eagerly waiting for next week to come. Till class 5th I used to write in pencils it was very difficult for me to use that because every time when we do mistakes we have rub it off and if the pencil was not sharp we had to use sharpeners, I hated using them. Then, at last came my day when we entered into class 6th I was given the permission to use pen. It was much better to use, the words were clear and the things which I wrote were catchy and added beauty to the words. Then after two years came another surprise it was all of us came into the school wearing trousers and girls came in churidar. That day was exciting and wonderful because before we used wear shorts which was funny, because some boys will be bulky that it wont suit them. But each and every year apart from birthdays everyone in campus will be allowed to wear causals on November 14th on behalf of Jawaharlal Nehrus birthday. The campus looked colourful and all faces will be glittering like stars as if we have achieved some great thing. On that occasion the class es will be decorated with flowers, colour papers and balloons all around and will have no classes on that single day. All the students will be engaged in some plays and rest will be enjoying watching the programmes. The days were moving in a rocket speed, and the day came when we were about to get separated. In our school there was a procedure followed when the students came to 9th.They used to shuffle all the students based upon the results of 8th .On that day all the students will have to stay in the auditorium and they will call out the names and accordingly we move to our respective classes. All the students will be sad and the faces look dull because the friends with whom we were up to 8th are getting separated. I too was feeling sad for a week and then I became normal. After completing 9th all the students became serious and studious than before because we were in class 10th.Usually all other schools during these periods use to keep special classes and will conduct regular test to make them strong to face the board exam, but my school didnt do such things. We were let free and no special classes were there and had a midterm test for a month. But the students in my class were busy in studies. But I didnt take it much seriously I was what I was before. The days passed on and my first board exam came my way. Our school belonged to Shankaracharya who is famous in the Hindu religion. They used to give blessings before we take our exams. I dont know how much it worked on me. I was very nervous during study holidays, and they too passed on and the day came for me to take my exams. On the first exam I was nervous, after that I was normal, took the exams very easily than the exams taken in the school. After my exams were over I was on a long leave for about 3months, it was the longest leave that I had got in my school days. Our school used to give the groups before the results came on the basis of the performance in the school exams. I got the group before the exam results. Then came the result and it was ok. I was not bothering about the result because I got the group which I needed. The real world of happiness came to me when I entered into my 11th.After three months of gap I was into the campus and when I entered into the class all of them were new faces hardly 3boys were known to me. It was the class where all the studious guys were placed, I was shocked why I have been to this class and tears were there in my eyes by seeing them. All used to talk about studies and I used to watch their mouths. Like that one week went on, and then one teacher came to our class and said that this class has more students when compared to the other class of similar groups. She told that 3 of them should go to next class, I quickly stood up and told I was willing and thank god I was out of that class finally .When I went to the next class I saw all my friends and I mingled with them and there from my happiness started. In every school they used to say that 11th is used for enjoying since we have been working hard for last one year and to work hard for the coming year. It was a year to relax and to enjoy the school days. Each and every day my enjoyment kept on increasing. I made new friends and formed a team of 12 members from various groups. Every morning we use to assemble, enjoy cracking silly jokes which still remain in my heart. During those days I was involved in many sports activities. Our school was famous for a game named kho-kho in our zone. The students of our school were recognised by this game from the day our school was started. I was very much attached to that game and I enjoyed it a lot. We used to practice in the evening after the school hours. Our past passed out school seniors will come daily and we used to play and practice daily for the interschool competition. But this game is not internationally recognised, but its a game where one can gain stamina and improve his speed. The duration of the game was about 30 minutes but each and every second was interesting. We use to win all the games in our zone and we were the champions for many years. Our School had many cultural programmes and I used to participate every year. We used to form a group of members and used to do some innovative things. I still remember we did a mime program with paint all over our body and were standing like statues in different positions and it was the best show ever done in our school days and we use to dance in some functions. In most of the functions we used to do mischief and get scolding from our principal. After every function gets over the next working day our principal will make our group to stand in the auditorium for the whole day but they will allow us in the break to have lunch. It was very interesting to stand in front of all others. Everyone who passes will laugh at us and we loved those moments. In every year we will be waiting for the sports day to come because during those days we will be practicing march-past with group captains of every house leading in the front. And during my 11th I was the sports secretary for my school. I used to light the lamp. That time I was on the top of the world. During sports Day everyone used to wear school uniform but I used to wear jerseys and will instruct all the students. Everyone will be looking at me and they will announce in the mike that so and so student has achieved in the field of sports. Like that I was enjoying each and every moment in my higher secondary. My experience in 12th was also very interesting as I was thinking of college. During those days many test were conducted and we were not allowed to play any sports. We were made to concentrate on our studies. Usually our school used to get the top rank among other schools in our zone. In my batch one student bagged the top mark among all other schools. The staffs who took our subjects were fabulous and they thought us in such a way that we were able to implement in our college studies also. That year too went on nicely but the only thing which I didnt experience was farewell, due to our seniors misbehaviour. But that was not a problem for we used to enjoy every day with full spirit and had no hard feelings for not having it. Finally the date came when we were about to take our exams which was going to decide our career and on other side was going to miss our friends who I loved more than anything. As days past the exam also came to an end, and the last exam was maths and still remember I was very emotional when all of us finished our exams and went back home. Thus, the school days of my life still remains like a scar in my heart which is not going to die till years. I feel that everyone will be happy enjoying the school days more than any other event that comes through their life.

My Business Essay -- essays research papers

Personal Assessment: After doing comprehensive research I come to the conclusion, that by opening a Restaurant with Bosnian food would be very good business venture. By opening a restaurant with authentic Bosnian food within the Bosnian community of fifty thousand people would be very profitable. In a way risk free. My only concern is that this is my first time investing a large amount of money. Bosnian Food is very unique. Most Bosnian people have very busy schedules and they don’t have time to cook. My restaurant would feature traditional Bosnian food and atmosphere to make people feel as if they were in Bosnia. By opening this restaurant, families would be able to come to dine or to take food home that would make them feel at home and also employ many Bosnian people who can’t find jobs because of the language barrier. Uncontrollable variable in this case is that someone else may come up with the same idea shortly after I start my business. I want to start my own business for several reasons. My money, hard work, time, and effort would be invested in something that would, in the long run, benefit me, my family and also the Bosnian community. Research: Chicago is home to fifty thousand Bosnian people. Which makes it the largest Bosnian community in the United States. Bosnians started immigrating to United States in 1993Which means that this is a very young community with great potential. Memories of their homeland and home cooking are still very fresh in their minds and i...

International and Strategic Marketing Essay

The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required. Therefore, an international market planning with strategic aligned goal, for development in the global world should be the objective of marketers to captivate international market leadership. Introduction The gravity of globalization in today’s modern era in the business world is increasing enormously due to faster means of communication, transportation, technology, and rapid financial streams. The product that is being produced in a specific region does not have limitations of boundaries. A Russian student can be wearing Italian T-shirt, driving in a German car going to meet his friend in a Chinese restaurant. This example is not astonishing because it is a general practice and nowadays everybody can illustrate the true meaning of world global market place. Hence, marketers are required to analyze this gravity of globalization and have to consider international marketing in their strategic goal of marketing plan. Marketing is the well known concept of anticipating customer need or demand then analyzing how marketers are going to fulfill that demand or need and finally satisfying customer need or demand. If the customer is really satisfied by gauging the ultimate benefit from that product or service provided by the marketer than it develops a sense of strong relationship between the customer and the organization, in which the organization give value to the customer and in return customer give value to them by building a strong profitable relationship (Kotler, & Armstrong, 2008). International marketing concept is also the same as the general defined concept of marketing but the methodology to enter and penetrate in the international market is not the same as it is in domestic marketing. Indeed the tools and skills to enter in the international market is same but their application differs due the factors which include economy, political and legal system, and most importantly culture and buying behavior of the nation. Hence, the ideology of international marketing can be gauged in this way that the organization which offers its products and services by planning, pricing, promoting, and distributing to more than one nation other than domestic market to earn higher profit   (Cateora et al., 2002). Internationalized Business Operations Many potential organizations tend to bring their operation on global level rather than national level. When the companies move to internationalization the complexity and sophistication of operations change enormously. The basic guidelines for the companies orienting in international market are described by EPRG framework (Wind, Douglas, & Perlmutter, 1973). This framework deals with four types of orientation of company going to international market which are: a. Ethnocentrism: In this type of orientation, top management is highly focusing on domestic market as compared to foreign market because its products have already stable and reasonable demand in domestic market. Company considers their foreign sales as surplus to their domestic sales. b. Polycentrism: It is the attitude which arises when the company recognizes that its multi domestic products strategies would not be successful in the host country if the orientation method is same as domestic orientation. Hence, a different marketing program to enter in the international market is required by the company. c. Regiocentrism: In these stages company identifies the similarities of the entire region and enters the regional market by developing integrated strategies of marketing. Such types of orientation capture geographically and economically integrated region such as NAFTA and European Union. d. Geocentrism: In this type of approach company consider the entire global market as its potential market place. This is one of the most important and critical type of approach when companies make single policies for the entire world market. The organizations should have prior focus on going globally because this approach has a great future. Hence, it is proved as well that organizations which are growing globally have gathered tremendous success in the past decades.   International marketing environment An optical company introduced eye glasses in Thailand by running advertizing campaign of cute animals wearing glasses. The advertisement featuring animal was a pathetic choice as in Thailand animals are considered to be the sign of low life and was not respectful for Thais to take that thing which was being used by animal due to which the company had to suffer a loss in spite of modern and unique design of their product (Payne, website). So the main fault was of the company’s marketing research team that they did not gathered   appropriate knowledge of Thai culture and have misjudged the society in which they are going to enter. They did not realize the fact that the marketing environment would be different from the domestic market in which they have achieved the strategic position. When the organization takes the decision of going beyond the domestic market then it needs to cater that there will be significant national differences which will create a different marketing environment than the one it is serving now. This reflects the very fact that the research is need to be conducted in those highlighting factors which will affect its strategic marketing goals. There are many ways by which research can be conducted out of which asking question is the most effective one by which an appropriate answer is obtained (Kumar, 2000). Marketing Research in Saudi Arabia If the analysis is conducted on the differences of factors in the international marketing environment of a country named as Saudi Arabia then it is observed that the main highlighting factors which are to be considered in doing research and which differentiate people of one nation to another are discussed below; a. Culture: Nation with different cultures has different traditional values and demand those products which are not vulnerable to their culture. Saudi Arabia is a Muslim country having Arabs traditional values, they will highly support and promote the product in Saudi market which will either promote their culture or at least accept their culture. b. Economic condition: The economic condition of the nation should be highly considered in marketing research because it defines the purchasing power of the customer which is the main origin of marketing. In Saudi market maximum companies offer luxurious and expensive products because the purchasing power of the nation is high because of rich government having vast amount of natural resources. c. Racial differences: It defines the different physical features of the nation. Like the cosmetic product would be different for the customers of Saudi Arabia as compared to the customers of U.S.A. It is located in such region of Asia in which people have generally different colored skin which is opposite to U.S. nation which do not have the same skin as Saudis’ have. In this regard, the marketing program for the Saudi nation for particularly cosmetic products would be different from that of U.S.A. d. Climate: It defines the different meteorological condition of the country because it has a great impact on the products which have seasonal demands. Saudi Arabia is considered as the hot climate country in which temperature normally rises to 55 0F. For such a hot weather country marketers have taken that as opportunity for them and have introduced such air conditioning system which can sustain the temperature of Saudi Arabia. There would be consider an immature marketing program if the products which are not suitable with the climate of the country are introduced because they are not compatible for that region neither they have market demand in that region. e. Religion: It does reflect in the marketing, in the sense that the product whose ingredients are controversial. In Saudi Arabia the concept of Halal food restricts the entire food manufacturers to penetrate in its markets that violate it and in the same way alcoholic drinks are also not allowed because of their religious jurisdiction. f. Language: In international marketing research, it is one of the most important aspects because it is the effective means of communication and if it is not used in appropriate manner, can cause reverse affect on marketing efforts. Arabic is the native language of Saudi nation and mostly they are unable to understand English, which is a universal language. So, the marketers have analyzed that their all promotion efforts should be translated in Arabic so that the customer really get to know that what the product all about is. Similarly, there are also other factors which marketers have to analyze in the international marketing research mode of environment it has targeted like market facilities and capabilities, political stability of the country, nation psyche etc.